Mattel teams with Kartell for special edition of UNO

Mattel has launched an UNO collaboration with design company Kartell.

The limited-edition Kartell version of UNO boasts cards showcasing Kartell’s most popular products instead of UNO’s traditional numbers. These include the Louis Ghost chair, the Battery lamp and the Bookworm bookcase.

UNO Wild Cards include the Attila gnome and the limited edition Componibili storage chest, while the packaging for the deck also resembles the Kartell Componibili storage chest.

As part of the collaboration, Kartell is launching an UNO-inspired version of the Componibili storage chest featuring the game’s iconic colours.

“The Kartell lifestyle extends to collaborations that reveal affinities with our own creative and stylistic mindset,” said Lorenza Luti, Kartell’s Director of Marketing & Retail.

“This collaboration is a natural evolution in the cross-pollination of ideas between the most iconic products of both brands. Kartell’s Componibili adopts the traditional colours of Uno playing cards, while Mattel’s Uno cards feature our best-known products. This project with Mattel Creations not only signifies an artistic collaboration, but also provides an extraordinary gaming opportunity for the design aficionados.”

Kim Culmone, Senior Vice President and Head of Design at Mattel, added: “The Mattel Creations collaboration with Kartell brings together the magic of design and play. The special edition Componibili and UNO playing cards are more than just collectibles; they’re a celebration of creativity and style and we’re thrilled to expand our offerings into the interior design space with Kartell.”

The special edition UNO deck will be available to buy on Mattel Creations.com, plus a limited-edition bundle with UNO Componibili on Kartell.com and selected stores worldwide, all from November 16th.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.