Mattel teams with Kartell for special edition of UNO
Mattel has launched an UNO collaboration with design company Kartell.
The limited-edition Kartell version of UNO boasts cards showcasing Kartell’s most popular products instead of UNO’s traditional numbers. These include the Louis Ghost chair, the Battery lamp and the Bookworm bookcase.
UNO Wild Cards include the Attila gnome and the limited edition Componibili storage chest, while the packaging for the deck also resembles the Kartell Componibili storage chest.
As part of the collaboration, Kartell is launching an UNO-inspired version of the Componibili storage chest featuring the game’s iconic colours.
“The Kartell lifestyle extends to collaborations that reveal affinities with our own creative and stylistic mindset,” said Lorenza Luti, Kartell’s Director of Marketing & Retail.
“This collaboration is a natural evolution in the cross-pollination of ideas between the most iconic products of both brands. Kartell’s Componibili adopts the traditional colours of Uno playing cards, while Mattel’s Uno cards feature our best-known products. This project with Mattel Creations not only signifies an artistic collaboration, but also provides an extraordinary gaming opportunity for the design aficionados.”
Kim Culmone, Senior Vice President and Head of Design at Mattel, added: “The Mattel Creations collaboration with Kartell brings together the magic of design and play. The special edition Componibili and UNO playing cards are more than just collectibles; they’re a celebration of creativity and style and we’re thrilled to expand our offerings into the interior design space with Kartell.”
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