Posted on 4th August 2023
By Billy Langsworthy

Mattel is launching a Weird Barbie doll based on the character from its smash-hit Barbie movie.
Based on the character played by Kate McKinnon, the Weird Barbie doll comes in a bright pink dress with colourful artwork and puffy sleeves, and green snakeskin boots.
The doll – designed by Mattel’s Javier Meabe – also features short tousled hair and markings on her face – emulating a doll that’s been played with just a little too much.
The made-to-order launch costs £49 and can be pre-ordered at https://creations.mattel.com/en-gb/products/weird-barbie-barbie-the-movie-hyb84.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.
“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.
“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.
There will be no show in 2024, followed by a March show in New York in 2025. Then Toy Fair will move to a new January slot in New Orleans for 2026, 2027 and 2028.
The new game contains a raft of dad jokes written and collected by University Games President, Bob Moog.
“We noticed this viral craft trend taking off and we knew it was the perfect extension of our popular craft product offering,” said Creative Kids Partner and Chief Marketing Officer Daniel DeLapa.