Mattel to usher in “innovative new era” for Disney Princess and Frozen
Mattel has signed a multi-year global licensing agreement for the Disney Princess and Frozen franchises.
The deal will see Mattel take the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls and figures.
The collection is expected to launch at the beginning of 2023.
“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Richard Dickson, President and Chief Operating Officer, Mattel.
“As the worldwide leader in dolls, we look forward to bringing our unique Mattel Playbook approach to brand management, product and marketing expertise, and unrelenting attention to detail and quality to create innovative and inspiring lines for these iconic stories and characters.”
Stephanie Young, President of Disney Consumer Products, Games and Publishing, added: “The courage and compassion found throughout our Disney Princess and Frozen stories and characters continue to inspire fans around the globe.
“By furthering our longstanding relationship with Mattel, we look forward to expanding the worlds of Disney Princess and Frozen, introducing an innovative new era of these beloved franchises through captivating products and play opportunities.”
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here