Mattel’s Barbie: A Cultural Icon exhibition lands in Italy

Mattel – in collaboration with Next Exhibition – has kicked off the European leg of its Barbie: A Cultural Icon exhibition.

The exhibition has opened in Milan at Next Exhibition and showcases the evolution of Barbie through interviews, a display of vintage dolls and an in-depth look at how Barbie has mirrored societal shifts over the decades.

It had previously travelled to Arizona, Minnesota and Las Vegas, with Milan kickstarting the first European stop for the exhibition.

“Bringing Barbie: A Cultural Icon Exhibition to Italy in partnership with Next Exhibition marks an exciting milestone in the journey of Barbie,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.

“As we celebrate her legacy of empowerment and self-expression we look forward to collaborating with more incredible partners across Europe, to share this unique format and connect with fans in new and meaningful ways.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.

LEGO bolsters Art range with LOVE set

The set comes with two building instructions, allowing adults to experience building the set with a loved one.

TOTY Awards 2024 finalists revealed

Nominees include The Op’s Flip7, Kosmos’ Gecko Run and TOMY’s Bebé Fuerte Count & Groove Bouncy Barbell.

Moose Toys to go direct-to-retail in Mexico from Q1 2025

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan,” said Ronnie Frankowski, Global President at Moose Toys.

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.