Mattel’s DC Super Hero Girls action figures triumph at 2017 LIMA International Licensing Awards


Mattel’s line of DC Super Hero Girls action figures won the Licensed Toy Product award at this year’s LIMA International Licensing Awards, held at this week’s Las Vegas Licensing Expo.

Other nominees in the toy category including Funko’s Five Nights at Freddy’s figures, Hasbro’s Trolls Hug Time Poppy Doll and Fisher-Price’s Imaginext DC Super Hero Friends Flight City Play-set.

Warner Bros’ DC Super Hero Girls also scooped the Best Character/Toy Licensed Programme award, beating Barbie, Care Bears, Mr Men/Little Miss, Peter Rabbit, The Gruffalo and Shopkins.

Elsewhere, Spin Master scooped an award for Best Animated Film/TV/Entertainment Licensed Programme for Paw Patrol.

“This year’s award winners represent world-class licensing programmes and products from around our global industry,” said Charles Riotto, president, LIMA.

“We are proud to recognise and honour the achievements of these companies – chosen from a record 461 submissions this year – for their impressive initiatives and outstanding results.”

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