Melissa & Doug has signed an exclusive licensing partnership with ViacomCBS Consumer Products to launch Paw Patrol and Blue’s Clues & You! toys in Fall 2021.
The toys will be designed to ‘educate and empower pre-schoolers through active engagement with a focus on problem solving and creative thinking’.
This global partnership with ViacomCBS is the largest licensing agreement Melissa & Doug has ever signed.
“Melissa & Doug has been at the forefront of children’s toys for over 30 years,” said Dion Vlachos, Executive Vice President, Licensing & Retail, ViacomCBS.
“We are thrilled to collaborate with them to create products based on the beloved Paw Patrol and Blue’s Clues & You! IP that continue to inspire imagination and hugely impact children’s growth and learning,”
David Henderson, Chief Commercial Officer of Melissa & Doug, added: “We’re excited to work with a company as iconic as Nickelodeon, one that shares in our mission to make the world a more playful place through thoughtfully researched and designed products and content,
“The characters of Paw Patrol and Blue’s Clues & You! will help us introduce our hands-on, skill-building toys to an even greater number of children.”
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