Melissa & Doug to launch Paw Patrol and Blue’s Clues & You lines in 2021
Melissa & Doug has signed an exclusive licensing partnership with ViacomCBS Consumer Products to launch Paw Patrol and Blue’s Clues & You! toys in Fall 2021.
The toys will be designed to ‘educate and empower pre-schoolers through active engagement with a focus on problem solving and creative thinking’.
This global partnership with ViacomCBS is the largest licensing agreement Melissa & Doug has ever signed.
“Melissa & Doug has been at the forefront of children’s toys for over 30 years,” said Dion Vlachos, Executive Vice President, Licensing & Retail, ViacomCBS.
“We are thrilled to collaborate with them to create products based on the beloved Paw Patrol and Blue’s Clues & You! IP that continue to inspire imagination and hugely impact children’s growth and learning,”
David Henderson, Chief Commercial Officer of Melissa & Doug, added: “We’re excited to work with a company as iconic as Nickelodeon, one that shares in our mission to make the world a more playful place through thoughtfully researched and designed products and content,
“The characters of Paw Patrol and Blue’s Clues & You! will help us introduce our hands-on, skill-building toys to an even greater number of children.”
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here