Melissa & Doug looks to engage the inventor community around pretend play, arts & crafts and developmental toys

Melissa & Doug is looking to expand its engagement with the global inventor community and has detailed key areas of interest.

“We’re looking for new and innovative play experiences that fit within the key segments of the M&D portfolio, including Pretend Play, Arts & Crafts, Activity Pads, Developmental Toys, Puzzles, and Outdoor Toys,” Lee Allentuck, Melissa & Doug’s Inventor Outreach Consultant, tells Mojo Nation.

The company’s mission is to ignite imagination and a sense of wonder in all children, so they discover their passions and their purpose.

When asked what inventors should bear in mind when bringing concepts to Melissa & Doug, Sofia Dumery, Head of Product at Melissa & Doug, added: “Inventors really need to understand the Melissa & Doug brand and what sets it apart from other pre-school and children’s brands.

“We’ve been around for more than 30 years and have become the trusted developmental play brand for caregivers and educators. Our timeless toys are built with quality materials that can be passed down from one sibling to the next … or even one generation to the next. Our commitment to creating sustainable toys is only increasing.”

Inventors interested in pitching concepts to Melissa & Doug should contact Lee Allentuck at Lee@Allentuck.com or submit concepts via Melissa & Doug’s Idea Portal at https://www.melissaanddoug.com/product-ideas

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.