Metrostar eyes toy and game partners for London Zoo
Metrostar has signed a multi-year deal to helm the first ever licensing push for London Zoo in the UK and Ireland.
The licensing programme for London Zoo will have a focus on engaging ‘the conservationists of tomorrow’ with items across homeware, stationary, toys and games, clothing, books and publishing.
“We are pleased to bring the world-renowned London Zoo to licensing for the very first time in our near 200-year history, with the support of Metrostar,” said Lee Duffy, London Zoo’s Head of Commercial.
“All profits from sales of brand licensed products will support London Zoo, ZSL and our work across the world to bring wildlife back from the brink of extinction. We are excited to see our iconic brand be curated into first-class products that stay true to our brand’s values, identity and vision, all while supporting our work.”
Metrostar Founder Claire Potter added: “London Zoo’s licensing mission is to capture the excitement and wonder of wildlife while supporting ZSL’s conservation work. We are excited to showcase the work of the ZSL conservation zoo and to present its amazing style guide to potential partners in a range of categories at BLE.”
London Zoo will be featured on Metrostar’s BLE stand next month at C251.
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here