MGA details eco-friendly push with degradable L.O.L Surprise! ball and Little Tikes Go Green range

MGA Entertainment has detailed a raft of new, eco-friendly initiatives, delivering on CEO Isaac Larian’s promise to create a bio-degradable L.O.L Surprise! ball.

The company also debuted the new Go Green product range from Little Tikes, made entirely from post-consumer and post-industrial resin. The Go Green line will launch with four products and will continue to evolve and incorporate other Little Tikes items throughout 2020 and beyond.

“I have assembled an in-house team that is 100 percent focused on identifying the best innovative and eco-friendly options to use in our toys,” said Isaac Larian, CEO and Founder of MGA Entertainment.

“We now have a degradable L.O.L Surprise! ball and a Little Tikes “Go Green” product line. Sustainability is a personal priority and a MGAE commitment. We will have product at retail this fall.”

MGA is manufacturing products and packaging with a new patent-pending compound that facilitates the degradation of plastic in landfill conditions.

The firm has also extended its L.O.L Surprise! partnership with TerraCycle, an innovative waste management company with a mission to eliminate the idea of waste, last month adding nine new countries to the programme.

As of summer 2020, all L.O.L Surprise! accessory bags will be paper based, and any packaging made from resin will be degradable and include new compound.

“Beginning 2021, the entire L.O.L Surprise! packaging line will be completely degradable,” said Larian, adding: “Beginning 2025, MGAE will only manufacture products that will degrade when disposed of properly.”

—–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.