MGA details eco-friendly push with degradable L.O.L Surprise! ball and Little Tikes Go Green range

MGA Entertainment has detailed a raft of new, eco-friendly initiatives, delivering on CEO Isaac Larian’s promise to create a bio-degradable L.O.L Surprise! ball.

The company also debuted the new Go Green product range from Little Tikes, made entirely from post-consumer and post-industrial resin. The Go Green line will launch with four products and will continue to evolve and incorporate other Little Tikes items throughout 2020 and beyond.

“I have assembled an in-house team that is 100 percent focused on identifying the best innovative and eco-friendly options to use in our toys,” said Isaac Larian, CEO and Founder of MGA Entertainment.

“We now have a degradable L.O.L Surprise! ball and a Little Tikes “Go Green” product line. Sustainability is a personal priority and a MGAE commitment. We will have product at retail this fall.”

MGA is manufacturing products and packaging with a new patent-pending compound that facilitates the degradation of plastic in landfill conditions.

The firm has also extended its L.O.L Surprise! partnership with TerraCycle, an innovative waste management company with a mission to eliminate the idea of waste, last month adding nine new countries to the programme.

As of summer 2020, all L.O.L Surprise! accessory bags will be paper based, and any packaging made from resin will be degradable and include new compound.

“Beginning 2021, the entire L.O.L Surprise! packaging line will be completely degradable,” said Larian, adding: “Beginning 2025, MGAE will only manufacture products that will degrade when disposed of properly.”

—–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.