Posted on 8th March 2023
By Billy Langsworthy
MGA Entertainment is tapping into the miniature toys trend with its latest L.O.L. Surprise! launch, L.O.L. Surprise! Sooo Mini!
The range launches this month and sees fan-favourite Tots and popular themes transformed into miniature size. It also features the brand’s first-ever ‘ball-within-a-ball’ unboxing experience.
The Sooo Mini! dolls feature mini L.O.L. balls on their heads, with each Tot coming with a unique hair play feature that fans can detach to reveal additional surprises. There are 12 characters to collect from the original L.O.L. Surprise! Series 1 line-up and other popular series.
The range also includes the under-£10 L.O.L. Surprise! Sooo Mini! Lil Sisters, which also feature multiple surprises.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.
The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).
Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.
“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.
“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.
“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.