Mojo Nation brings Brunel and Hasbro together for week-long Nerf design initiative


Design students at London’s Brunel University will be tasked with developing innovations around Hasbro’s Nerf brand as part of an Industry Week challenge set up by Mojo Nation.

Industry Week at Brunel sees an external company partner with the university to set a brief, which is then tackled by design students during an intensive, week-long challenge.

This year’s Industry Week, taking place rom November 9th to 16th, is hosted in partnership with Hasbro and will see students spend the week innovating around the Nerf brand.

“We are thrilled to partner with the students of Brunel and we are excited to see what they craft during industry week,” said Phil Sage, Senior Director of Product Development, Design and Inventor Relations at Hasbro.

“Innovative solutions and ideas can emerge from anywhere; not only is this a chance for students to focus on our consumer and one of Hasbro’s leading brands, it’s an opportunity to lean into global insights or trends, to help define new ground-breaking opportunities”

Execs from Hasbro will be on hand throughout the week to provide valuable feedback and direction to students, as well as reviewing a selection of final concepts at the end of the initiative.

“Our students from the Department of Design are delighted to be working with Hasbro this year for their Industry Week project, building on our close ties with companies in the industry,” said Dr Eujin Pei, Director of BSc Product Design Engineering at Brunel University.

“The project briefs this year centre on aspects of technology and the social benefits of play and working with companies bring a real-world dimension to our student projects.”

Billy Langsworthy, founder of Mojo Nation, added: “We were delighted to connect Brunel and Hasbro for this year’s exciting Industry Week.

“It’s a brief that I’m sure the students will relish getting stuck into, and this kind of industry engagement is absolutely crucial to helping ensure a fresh wave of design talent continues to join and thrive in our industry.”

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