Mojo Nation launches Brands Untapped, a new site covering the design of licensed products and brand extensions

Mojo Nation has launched a new sister-site in the form of Brands Untapped.

Brands Untapped is a B2B site for the licensing industry focusing on the design and creativity behind brand extensions and licensed product.

The site covers all categories – apparel to cosmetics, live events to homewares, toys to TV – and is home to insightful interviews with creatives spanning fashion designers to video game developers, TV showrunners to creative directors within licensors.

“The licensing industry has such a rich pool of creative design talent across lots of sectors, so we’re excited to dive in and celebrate the brilliant work being done – and it feels like the perfect companion to our work with the toy design community at Mojo Nation,” said Billy Langsworthy, founder of Mojo Nation.

“Whether it’s a fashion line, a stage adaptation or a licensed ice cream, Brands Untapped is there to explore the creative process behind great licensed products and experiences.”

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