Mojo Nation’s Playing with Brands panel session returns for BLE 2018

Playing with Brands panel
Mojo Nation’s Billy Langsworthy is to chair the Playing with Brands panel session at this year’s Brand Licensing Europe show, featuring design execs from TOMY, Fuse London, Making Things
and Modiphius Entertainment.

The Playing with Brands panel will take place on Wednesday, October 10th from 14:00 to 14:45 at BLE’s Licensing Academy and aims to shed light on how designers engage with IP when developing licensed toys and games.

Joining Langsworthy on the panel will be:

  • Alpesh Patel, VP of Global Toy Design, TOMY
  • Fi Murray, Founder, Making Things Studio
  • Pete Cartlidge, Director, FUSE London
  • Rob Harris, Head of Development, Modiphius Entertainment

“Last year’s Playing with Brands session went down really well, so I’m delighted to be back with a new panel of brilliant designers,” said Mojo Nation’s Billy Langsworthy.

“We’ll be lifting the lid on how they go about creating licensed toys and games, dissecting the creative constraints and potential pitfalls involved in bringing characters and IP to life in this way, as well as looking at how the toy industry’s relationship with licensing has evolved over the years.”

Alpesh Patel is VP of Global Toy Design at TOMY, and in his 18 years in the industry, Patel has held senior design positions at Hasbro and Disney, as well as working with the likes of Vivid, Golden Bear and Mattel back when running his own consultancy, HotFresh Design.

Formerly global principal creative at Vivid, Fi Murray now runs invention and innovation studio, Making Things. Based in Southsea, Portsmouth, Making Things focuses on inventing IP for products, brands and experiences across the toy and game space, the entertainment industries and the gifting arena.

Pete Cartlidge is director at toy invention company, Fuse London. Since 2001, Fuse has been inventing and licensing ideas to leading companies and their brands such as Barbie, Fisher-Price, Star Wars, Hot Wheels, Monster High, Teenage Mutant Ninja Turtles, Disney Princess, My Little Pony and Polly Pocket.

Rob Harris heads up development at Modiphius, leading the design process behind the firm’s range of board games, card games and roleplaying games including Kung Fu Panda: The Board Game, Fallout: Wasteland Warfare and Star Trek Adventures. Away from the day job, he has cultivated one of the UK’s most passionate design communities in Playtest UK, a community of game designers who meet up monthly all across the UK to play each other’s games, give each other feedback, improve concepts and help each other get published.

All Licensing Academy sessions are free to attend and will be available on a first come first serve basis. Register for BLE here.


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