Moose Toys acquires Worlds Apart

Moose Toys is expanding its European network with the acquisition of Worlds Apart.

“There is a strong values alignment between both companies and synergies in how we design and create,” said Moose Toys CEO Paul Solomon.

“We were impressed with their commitment to developing high quality products that kids love. With the initial success of Scruff-a-Luv’s globally, it is a great opportunity to expand their reach and further develop this much loved brand, while also increasing our presence in the UK.

“We are excited about the opportunity to work with fantastic, creative people who are passionate about bringing the wow to all that they do, so we can deliver more magic Moose moments to children in the UK.”

Worlds Apart CEO and partner, Neil Shinner, added: “We welcome the opportunity to work with such an accomplished and successful global team. We truly believe that joining with Moose will help realise all the fantastic new product opportunities that are being created, and also release the full potential of our talented team.”

The acquisition of Worlds Apart will come into effect from November 16^th 2018 and will include all assets and brands. No roles will be made redundant as a result of this initiative.

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.