Moose Toys and MrBeast to co-create new action figure brand

Posted on 27th January 2024 By Billy Langsworthy

Moose Toys, MrBeast, Paul Solomon

Moose Toys has partnered with digital creator MrBeast to co-develop a new action figure brand.

Aiming to be a ‘category disruptor’, the new line is slated for a Fall 24 launch and will feature MrBeast’s signature panther character designs figures.

“This will be the most anticipated launch of the year,” said Paul Solomon, CEO of Moose Toys.

“MrBeast is wildly iconic and the biggest influencer on the planet. By combining his unique brand of innovation with our Moose WOW, we created a phenomenal line of products that will be highly sought after. We’re incredibly honoured he entrusted Moose as a partner and co-creator.”

MrBeast will feature the line in new content on YouTube – where his channel has more than 234 million subscribers.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Moose Toys MrBeast Paul Solomon

More Recent News

CATAN, Netflix, Thomas Koegler, Asmodee, Jinny Howe

CATAN movies, TV shows and animated projects in the works at Netflix

“I am thrilled to see the game expanding to a larger audience who will discover the richness of its universe,” said Asmodee CEO Thomas Koegler.

Jazwares, Warner Bros., Gerhard Runken

Jazwares and Warner Bros. Discovery debut plush range across brands like IT, Gremlins and more

“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

Hasbro, Netflix, Monopoly

Hasbro to launch KPop Demon Hunters edition of Monopoly Deal

The game sees players collect item cards featuring the objects that Rumi, Mira and Zoey need to pull off the show and seal the Honmoon.

Hasbro, Mattel, Marian Lee, Roberto Stanichi, Tim Kilpin, Netflix

Hasbro and Mattel sign as global co-master toy licensees for Netflix’s KPop Demon Hunters

“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.

Mattel, Nick Karamanos, Paul Gitter

Mattel renews global licensing agreement for Disney Princess and Frozen dolls

“Disney Princess and Disney Frozen capture hearts around the world, and we’re thrilled to extend our relationship,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

Asmodee, Eric M. Lang, Rob Daviau, Thomas Kœgler

Asmodee acquires Cthulhu: Death May Die

“Cthulhu: Death May Die is a strong brand with exciting development potential,” said Asmodee CEO Thomas Kœgler.

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.