Moose Toys expands Magic Mixies line with Magic Lamp and Pixlings launches

Moose Toys is bolstering its Magic Mixies brand with the launch of Magic Mixies Magic Lamp and Magic Mixies Pixlings.

The Magic Mixies Magic Lamp sees kids work with their Mixie to unlock the magic of the lamp and reveal their Mixie inside. They open secret chambers, shake the lamp to release the magic and rub the spout to release real mist. When they find the magical ring and complete the spell, the Genie Mixie rises from inside the lamp.

The Magic Mixies Magic Lamp won Moose Toys the Toy Designer of the Year award at last month’s Play Creators Awards.

With Pixlings, kids use magical ingredients to create their very own Pixling doll inside a potion bottle. They add water, colourful elixirs and special ingredients to an empty bottle before saying the magic words ‘Magicus Mixus’ as they turn and push down on the crystal gem stopper. The colourful potion then turns transparent as the Pixling inside is revealed and emerges fully dry.

“Magic Mixies tapped an untouched space in toys by putting magic in kids’ hands for them to create, reveal and play, and we’re overjoyed that they continue to ask for more magic,” said Belinda Gruebner, chief marketing officer at Moose Toys.

“We’ve built a world focused on empowering kids and kids at heart to believe in ‘real magic’ and Magic Mixies Magic Lamp and Pixlings will deliver one-of-a-kind magical experiences in even more aisles and at every price point.”

The Magic Mixies Magic Lamp is available from September, while Magic Mixes Pixlings will be available from August.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.

Toy Retailers Association details DreamToys list of top toys for Christmas 2024

“More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers,” said chair of the DreamToys selection committee, Paul Reader.