Moose Toys signs as master toy partner for The Amazing Digital Circus

Moose Toys has signed as master toy partner for Glitch Productions’ The Amazing Digital Circus.

Moose will lead the conceptualisation and development of a full product line of toys and plush based on the show’s quirky characters. The line will launch in 2025.

The Amazing Digital Circus is a surreal dark animated comedy about a woman who gets trapped in a crazy virtual world along with five other humans, all of whom are now subject to the whims of a wacky AI.

The show’s pilot racked up more than 240 million views within three months of airing, becoming the most viewed pilot of an indie animated series on YouTube. In February, the show was greenlit for a full season on YouTube.

“The team at Glitch are true trail blazers and what we loved about Amazing Digital Circus was how creative, current and original the series was,” said Paul Solomon, CEO at Moose Toys.

“We are drawn to creators who are pushing the boundaries of innovation to partner with on new, game-changing toy brands. The Amazing Digital Circus series has amassed hundreds of millions of views since launch, showing that people are looking for something new and fresh.

“We knew that the quirky characters, story, animation style and colour palette was a perfect match for Moose to co-create a toy line that brings the series from digital into the real world, and we look forward to bringing another Australian success story to the rest of the world.”

Kevin Lerdwichagul, CEO of Glitch Productions, added: “We’re very careful with how we treat any product released under our brand, as we want to show them the same level of care that we treat our shows.

“When we met with Moose, we saw the dedication they had to high-quality products and collaboration with partners and knew we had found someone we could trust. Plus, the fact that we’re both Australian companies trying to make it on the international stage meant we understood each other completely.”

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