Moose Toys to “take kids’ magic-making ability to the next level” with Magic Mixies Magical Crystal Ball

Moose Toys has detailed the latest launch for its Magic Mixies brand: the Magical Crystal Ball.

A wave of the wand sees Magic Mixies mist fill the Crystal Ball, beginning the process of creating a Mixie, giving it a voice, colour, fortune telling powers and more. Kids reveal more magic by mastering different wand movements. For example, waving the wand up makes the Mixie’s voice higher, while waving it down lowers its voice.

With a final wave and the magic words “Magicus Mixus” the mist disappears to reveal a plush Magic Mixie inside the Crystal Ball.

“With Magic Mixies Magical Crystal Ball we’re taking kids’ magic-making ability to the next level with an incredibly cool spellcasting wand that gives them the power to create and interact with their Mixie,” said Belinda Gruebner, chief marketing officer at Moose Toys.

“The innovation behind Crystal Ball is a true reflection of Moose Toys’ dedication to infusing everything we do with the Moose signature WOW. If I were a fortune-telling Mixie, my prediction would be that, once again, Magic Mixies will top holiday wish lists for kids everywhere.”

Magic Mixies Magical Crystal Ball lands on shelves on October 1st.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

LEGO bolsters Art range with LOVE set

The set comes with two building instructions, allowing adults to experience building the set with a loved one.

TOTY Awards 2024 finalists revealed

Nominees include The Op’s Flip7, Kosmos’ Gecko Run and TOMY’s Bebé Fuerte Count & Groove Bouncy Barbell.

Moose Toys to go direct-to-retail in Mexico from Q1 2025

“Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan,” said Ronnie Frankowski, Global President at Moose Toys.

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.