Motul model cars on the way from Sunrich Toys & Hobby

Motoring lifestyle brand Motul has teamed up with Sunrich Toys & Hobby for a range of model cars featuring the classic red and white Motul livery.

The collection will include detailed race cars from IMSA, WEC and Le Mans and are set to launch in summer 2022.

“Like many racing fans, I grew up watching Motul-sponsored BMW and Honda race cars, so it is a dream come true that I can work with the iconic Motul brand,” said Sunrich President Glen K. Chou.

“This partnership will not only allow us to gain access to the vintage Motul race car livery, but it will also help us to connect with various Motul racing teams around the world. We look forward to working with Motul to develop a wide range of brand-related racing models.”

Laurent Taieb, Licensing Manager at Motul, added: “Motul’s strong association with some of the biggest motorsport manufacturers and events on the planet is part of what makes it a classic brand.

“This agreement, with a company that is a byword for craftmanship and style, offers a perfect showcase for the famous Motul livery and will delight hobbyists and motorsport enthusiasts everywhere.”

The deal was brokered by WildBrain CPLG, Motul’s global licensing agent (excluding APAC).

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Mantic Games readies Halo: Flashpoint

“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.

Boyhood teams with Disney for wooden Mickey Mouse figure

“We have achieved a result that sets new standards for wooden sculptures,” said Boyhood designer and founder Jakob Burgsø.