New Holland Brewing Co. teams with Hasbro for Dungeons & Dragons whiskey

Craft brewery and distillery New Holland Brewing Co has teamed up with Hasbro and Wizards of the Coast to launch a Dungeons & Dragons whiskey.

Forming part of its Dragon’s Milk line, the limited edition D20 Brew Bourbon Barrel Aged Stout and Origin Mead Cask Bourbon Whiskey will launch in November. A merchandise pre-sale including limited wearables and glassware is live now at dragonsmilk.com/dnd.

“Brewed with the same passion that fuels D&D adventures, Dragon’s Milk has a nationally renowned reputation as a bold, legendary beverage,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.

“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships.”

Jess Lanzillo, Head of D&D Product and Franchise at Wizards of the Coast, added: “D&D isn’t just a game – it’s this amazing community that’s all about bringing fantasy and wonder to life, whether that’s in living rooms, backyards, or wherever folks want to play.

“We’re super excited to be teaming up with New Holland for D&D’s big anniversary. Together, we’re building on what makes D&D so cool – bringing people together through the shared experience of adventure.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.