New logo reflects wider “dynamic shift” for Vivid

Posted on 19th January 2018 By Billy Langsworthy

Vivid Logo
Vivid CEO Tony Hicks has outlined a “dynamic shift” in the way Vivid operates internally and as a global player moving forward.

Reflected by a new logo, the firm has embraced a refreshed identity and global outlook at it heads into Toy Fair season.

“The new Vivid logo represents a dynamic shift for the company in the way we manage and develop our business both internally and as a global player in this dynamic industry,” said Tony Hicks, CEO of Vivid.

“The creative team here at Vivid worked hard to develop a logo that best reflected our ideology and our company ethos with fun at its core but responding to the growing need for a corporate identity that could be adaptable across traditional and new communication platforms as well as on pack. The design is indicative of our global aspirations under new ownership and leadership.”

The new logo will be rolling out over the next few months across all Vivid communication channels and packaging with a view to being fully completed by Spring 2018.

Tony Hicks Vivid

More Recent News

Mattel, Cloudco, Barbie, Robbie Prinzo

Mattel teams with Cloudco for Barbie Cutie Reveal Care Bears Series

“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

LEGO, Lauren von Stackelberg, Paul White

LEGO debuts toys wearing Sunflower lanyard

“Our partnership with Hidden Disabilities Sunflower is a key step in supporting colleagues with non-apparent disabilities, conditions and needs,” said Lauren von Stackelberg, Chief Diversity & Inclusion Officer VP at the LEGO Group.

Hachette Boardgames Group, Michael Schmitt, Rob Trounce

Hachette Boardgames Group strikes distribution deal with Edition Spielwiese

“Our mission is to get more games on UK tables, and Edition Spielwiese’s amazing titles will make that goal ever more achievable,” said Rob Trounce, Marketing Manager of Hachette Boardgames UK.

Roblox, Rubik's, Spin Master, Marc De Vellis, Max Proctor

Spin Master brings Rubik’s to Roblox

“We’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master’s Global Head of Studios, Digital Games.

Mantic Games, Halo, Ronnie Renton, John Friend, Indiana Shirley

Mantic Games readies Halo: Flashpoint

“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.

Ravensburger, Disney Lorcana, Lea Dillenseger

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.