Vivid CEO Tony Hicks has outlined a “dynamic shift” in the way Vivid operates internally and as a global player moving forward.
Reflected by a new logo, the firm has embraced a refreshed identity and global outlook at it heads into Toy Fair season.
“The new Vivid logo represents a dynamic shift for the company in the way we manage and develop our business both internally and as a global player in this dynamic industry,” said Tony Hicks, CEO of Vivid.
“The creative team here at Vivid worked hard to develop a logo that best reflected our ideology and our company ethos with fun at its core but responding to the growing need for a corporate identity that could be adaptable across traditional and new communication platforms as well as on pack. The design is indicative of our global aspirations under new ownership and leadership.”
The new logo will be rolling out over the next few months across all Vivid communication channels and packaging with a view to being fully completed by Spring 2018.