New York Toy Fair 2021 will not go ahead as planned in May due to the ongoing pandemic.
Toy Fair Dallas remains on course for October 2021, while an ongoing mix of physical and digital business opportunities for the industry will be the Association’s focus this year.
“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” said Steve Pasierb, president and CEO of The Toy Association.
“We want to provide our exhibitors, retail buyers, and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform.”
The Toy Association will collaborate with retailers throughout 2021 on virtual private product preview events, which in 2020 created new avenues for nearly 400 toymakers to get their products on shelves.
“These proven digital opportunities should continue to be a critical part of every toy businesses’ mixed sales and marketing strategy,” said Marian Bossard, executive vice president of global market events at The Toy Association.
“As we look forward to our time together at Toy Fair Dallas 2021 and Toy Fair New York 2022, the proof is in the pudding as to the potential of these digital tools and events to serve our members in reaching new audiences.”
New York Toy Fair 2022 is set to take place from Saturday, February 19th through to Tuesday, February 22nd in a newly expanded Jacob K. Javits Center.
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