Each item in the range comes with an exclusive Zara-branded Playmobil figure.
A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.
“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.
“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.
“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.
“We’re looking for new and innovative play experiences that fit within the key segments of the Melissa & Doug portfolio,” said Lee Allentuck, Melissa & Doug’s Inventor Outreach Consultant.
“Each and every finalist announced today demonstrates the incredible ability of toys and play to bring inspiration, laughter, and learning to children of all ages,” said Pamela Mastrota, executive director of The Toy Foundation.
This year’s line-up includes Moose Toys’ Magic Mixies, John Adams’ Gassy Gus and Spin Master’s Paw Patrol Chase’s Deluxe Transforming Vehicle.
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