News

Big Potato readies first-ever TV ad

The 20 second advert features animated baubles singing a festive jingle that calls out Big Potato’s Herd Mentality and Colourbrain games.

Kickstarter campaign for Elden Ring: The Board Game raises $1m in under two hours

“We are absolutely blown away by the support for Elden Ring: The Board Game,” said Mat Hart, Co-Founder and Creative Director at Steamforged Games.

Cryptozoic Entertainment launches second games collaboration with artist Steven Rhodes

“Cryptozoic has done a phenomenal job of capturing the retro vibe and warped humour of my artwork to produce such a fun and collectible set of high quality games,” said Rhodes.

Spin Master to acquire puzzle firm 4D

“The acquisition of 4D will give Spin Master the opportunity to inject innovation into our puzzle portfolio with new form factors, iconic licenses and elevated construction models,” said Max Rangel, Spin Master’s Global President & CEO.

All Schleich figurines to be recyclable or biodegradable by end of 2027

“We’re on an exciting journey towards becoming a company that not only talks about sustainability, but makes it an integral part of its strategy,” said Schleich CEO Dirk Engehausen.

LEGO debuts tallest build to date with its LEGO Eiffel Tower

“We followed the structural principles of the original tower as closely as the LEGO System would allow,” said designer Rok Žgalin Kobe.

“Doing things differently is paying off” says Moose Toys following UK growth

“We backed ourselves four years ago when we decided to go direct to retail in the UK, and due to the hard work and commitment of our team, we are now seeing some amazing results,” said Paul Solomon, co-owner, Moose Toys

GPI launches manufacturing program for BIPOC and women-owned toy and game firms

The new initiative allows young and growing businesses to accept mass-market retail purchase orders that previously would have been a financial challenge to accept.

USAopoly gives Squishmallows the Monopoly treatment

The game comes with an exclusive collectible 4” Squishmallows Cam the Cat plush.

Jooki, Hugimals and Mattel’s Dr Jane Goodall Barbie doll make TIME’s Best Inventions of 2022

Away from the core list, there was also a special mention for Cubles, a line of cardboard build-your-own-toys.

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