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The 20 second advert features animated baubles singing a festive jingle that calls out Big Potato’s Herd Mentality and Colourbrain games.

“We are absolutely blown away by the support for Elden Ring: The Board Game,” said Mat Hart, Co-Founder and Creative Director at Steamforged Games.

“Cryptozoic has done a phenomenal job of capturing the retro vibe and warped humour of my artwork to produce such a fun and collectible set of high quality games,” said Rhodes.

“The acquisition of 4D will give Spin Master the opportunity to inject innovation into our puzzle portfolio with new form factors, iconic licenses and elevated construction models,” said Max Rangel, Spin Master’s Global President & CEO.

“We’re on an exciting journey towards becoming a company that not only talks about sustainability, but makes it an integral part of its strategy,” said Schleich CEO Dirk Engehausen.

“We followed the structural principles of the original tower as closely as the LEGO System would allow,” said designer Rok Žgalin Kobe.

“We backed ourselves four years ago when we decided to go direct to retail in the UK, and due to the hard work and commitment of our team, we are now seeing some amazing results,” said Paul Solomon, co-owner, Moose Toys

The new initiative allows young and growing businesses to accept mass-market retail purchase orders that previously would have been a financial challenge to accept.

The game comes with an exclusive collectible 4” Squishmallows Cam the Cat plush.

Away from the core list, there was also a special mention for Cubles, a line of cardboard build-your-own-toys.