News

Haribo toys on the way in 2021 from Jakks Pacific

“We are thrilled to partner with Haribo in bringing to life a truly sweet line of toys and collectibles that will appeal to collectors and Haribo fans of all ages,” said Jill Nordquist, SVP Marketing, Jakks Pacific.

Spin Master signs master toy deal for Riot Games’ League of Legends

“We look forward to delivering enhanced collectability and unique play experiences for the massive global League of Legends fan base both on and offline,” said Spin Master’s John Blaney.

People of Play details TAGIE Awards 2020 finalists

People of Play will honour Erno Rubik, the inventor of the Rubik’s Cube, with a Lifetime Achievement Award at the virtual event this year.

PlayMonster debuts Break In, a new series of experiential games

The Break In range is debuting with three titles of different difficulty levels: Alcatraz, Area 51 and Chichén Itzá.

Design studio ToyZone signs exclusive agency agreement with Anjar & Becker Associates

“With our market insight and global reach, we’re confident that ToyZone’s portfolio of exciting proprietary products will generate strong demand from licensees,” said Becker Associates’ Patti Becker.

Licensing International UK welcomes Graham Saltmarsh as MD

“In these trying times it’s more important than ever to bring all the different elements of this amazing industry together to share knowledge and expertise,” said Saltmarsh.

Jazwares sees “incredible demand” for CoComelon toys

“CoComelon has quickly become one of the most parent/child co-viewed brands in the world, and joyful pre-schoolers will be thrilled to celebrate this beloved content in toy form,” said Jeremy Padawer, EVP/Partner at Jazwares.

LEGO to invest up to $400m over three years to accelerate sustainability efforts

Firm will be phasing out single-use plastic bags from LEGO boxes in latest move to make all packaging sustainable by 2025.

Hasbro’s Guess Who? Hometown Helpers to raise funds for No Kid Hungry

No Kid Hungry is a campaign focused on ending childhood hunger in the United States.

LEGO teams with Levi’s for new apparel line that can be customised with LEGO DOTS

The collection features the first-ever flexible LEGO baseplate, onto which fans can create their own customised designs using LEGO DOTS.

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