The first game from the new offshoot will be Sniper Elite the Board Game, based on the studio’s bestselling tactical shooter series.
“This is PlayMonster’s largest acquisition to-date and we’re thrilled to continue our multi-category growth strategy building and adding classic brands while expanding our footprint in the activity and stationery aisles,” said Bob Wann, Chief PlayMonster of PlayMonster.
“Ticket to Ride is a fast-paced, immersive board game experience that is now being elevated by voice,” said Joe Balzarini, Director, Alexa Skills.
Founded in late 2018, Pressure Games aims to create toys that merge technology with traditional play themes.
“This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said Gary Grant, chair of the DreamToys selection committee.
“This was an incredible opportunity for students as it allowed them to understand and learn from the inner workings of a world-renowned, leading-edge organisation in the field of toy invention,” said Lorena Escandon, academic coordinator and instructor of the toy invention course series.
The second annual Guide landed in the homes of The Sunday Times readers last weekend to kick off a mammoth Christmas campaign for the company.
A raft of inventor items make the list, including Wicked Cool Toys’ Blinger, Spin Master’s Candylocks dolls and Megableu’s Heist.
The design challenge is inspired by the work of Miffy creator, illustrator, artist and graphic designer Dick Bruna and will task students with designing a plush toy.
“We’ve had such wonderful support from the children’s industries since I set up the business five years ago, and I can’t think of a better way to pay it back than a competition whereby we support the winning company with ￡5,000 worth of services to support their business,” said Fundamenally Children’s Amanda Gummer.
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