The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.
A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.
The initiative is designed to support the education and career advancement of individuals from underrepresented communities in the areas of toys, entertainment and digital games.
The firm is hoping to create a game that spans multiple Gerry Anderson brands, and incorporates iconic characters, vehicles and missions from the company’s portfolio of shows.
“The Ticket to Ride range of games have grown significantly in diversity and popularity over the last decade, and seeing a version that challenges players with logic puzzles is a delight,” said Days of Wonder’s Adrien Martinot.
The competition is now open – and winners will receive a free stand at BLE 2022, one-on-one consultation with members of the judging panel, and free memberships to Licensing International and Products of Change.
With a kit consisting of wheels, feet, eyes, joints, sticks, flexible connectors and junction parts, kids can transform any object around them into a toy.
The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.
“We hope to bring the weird, strange world of DHMIS to the incredible fans of the show, with a range of merchandise that captures the uncompromising, surprising, and satirical comedy of Becky, Jo and Baker’s vision,” said Blink Industries’ Tom Stuart.
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