Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.
“Peaky Blinders is a global phenomenon which translates incredibly well in the brand licensing space,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.
“Having seen the first ideas for the books, I’m absolutely sure that fans of both gaming brands will love them,” said Alexander Thieme, Licensing Manager at Asmodee Entertainment.
“The ride system can be designed to work with all the various iconic Fisher-Price themes, which gives our clients options and variations,” said Scruffy Dog CEO Joe Bright.
The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.
“I am looking forward to joining one of the most respected teams in the industry and working with our retail customers to continue to build on the company’s legacy of growth and innovation,” said Butcher.
The Universes Beyond range has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into Magic: The Gathering.
Simba Dickie to launch construction sets, ride-ons and pocket money toys for Boat Rocker’s Dino Ranch
“We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker.
“Since I started designing playing cards ten years ago, it has always been on my bucket list to illustrate and produce a series of decks based on these beloved stories,” said Kings Wild Project’s Jackson Robinson.