News

Zara launches Playmobil apparel collection

Each item in the range comes with an exclusive Zara-branded Playmobil figure.

Hasbro debuts Nerf Minecraft blasters

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

SeedFolk, Tea for Tattoo and Wayne Lindsay named winners of 2021’s Kelvyn Gardner License This! competition

“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.

Police seize fake toys in Oxford Street stores

Among the seized goods were unsafe toys, counterfeit clothing, and incorrectly-labelled nicotine products.

Mattel teams with Rue des Mille for Barbie jewellery collection

“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.

“Magic Mixies will be the next mega franchise to launch from a hit toy,” says Moose Toys

Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.

Melissa & Doug looks to engage the inventor community around pretend play, arts & crafts and developmental toys

“We’re looking for new and innovative play experiences that fit within the key segments of the Melissa & Doug portfolio,” said Lee Allentuck, Melissa & Doug’s Inventor Outreach Consultant.

2022 Toy of the Year finalists unveiled

“Each and every finalist announced today demonstrates the incredible ability of toys and play to bring inspiration, laughter, and learning to children of all ages,” said Pamela Mastrota, executive director of The Toy Foundation.

Netflix celebrates Stranger Things Day with dolls, games and puzzle launches

The raft of new product launches is to celebrate Stranger Things Day, which takes place on November 6th.

Toy Retailers Association details DreamToys list of the top toys for Christmas 2021

This year’s line-up includes Moose Toys’ Magic Mixies, John Adams’ Gassy Gus and Spin Master’s Paw Patrol Chase’s Deluxe Transforming Vehicle.

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