Bananagrams, Storyball and Fundamentally Children to discuss routes to market at US Toy Fair’s Creative Factor
Bananagrams’ Rena Nathanson, Storyball’s Meir Biton and Fundamentally Children’s Amanda Gummer will shed light on the various paths that companies and designers can take in getting their product to market; be it doing it themselves or finding an unusual marketplace tactic.
“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.
Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy
In the SchoolKids category, the Magical Mermaid World from PLAYMOBIL emerged as the winner, while the quiz game kNOW! from Ravensburger won the accolade in the Teenager & Adults segment.
St. Noire marks the first launch from X2 Games, an indie games publisher created by Atari founder Nolan Bushnell.
“Sphero recognises Specdrums as an opportunity to engage kids at the intersection of arts, math, science and technology, building a parallel framework between coding and music composition,” said Paul Berberian, CEO, Sphero.
“By creating an interactive play pet that seamlessly integrates elements such as sequential logic and critical thinking, Coding Critters are an innovative way to help pre-schoolers lay a solid foundation for future coding skills,” said Learning Resources’ Marie LaPlante.