News

Fisher-Price gives Elf and Lord of the Rings the Little People treatment

“We know parents and caregivers want to share what they love with their children and we will continue to help create these playful connections between kids and the grownups in their lives,” said Fisher-Price’s Chuck Scothon.

Adidas debuts LEGO ZX8000 sneaker

The shoe has been designed as ‘an ode to the classic LEGO brick’

Haribo toys on the way in 2021 from Jakks Pacific

“We are thrilled to partner with Haribo in bringing to life a truly sweet line of toys and collectibles that will appeal to collectors and Haribo fans of all ages,” said Jill Nordquist, SVP Marketing, Jakks Pacific.

Hasbro brings back HeroQuest via its HasLab crowdfunding platform

“There’s a powerful nostalgia that surrounds HeroQuest, and a gameplay experience that is back in style, making it the perfect time to bring back this epic brand,” says Jeff Anderson, Senior Vice President and General Manager at Hasbro Gaming.

Spin Master signs master toy deal for Riot Games’ League of Legends

“We look forward to delivering enhanced collectability and unique play experiences for the massive global League of Legends fan base both on and offline,” said Spin Master’s John Blaney.

People of Play details TAGIE Awards 2020 finalists

People of Play will honour Erno Rubik, the inventor of the Rubik’s Cube, with a Lifetime Achievement Award at the virtual event this year.

PlayMonster debuts Break In, a new series of experiential games

The Break In range is debuting with three titles of different difficulty levels: Alcatraz, Area 51 and Chichén Itzá.

Design studio ToyZone signs exclusive agency agreement with Anjar & Becker Associates

“With our market insight and global reach, we’re confident that ToyZone’s portfolio of exciting proprietary products will generate strong demand from licensees,” said Becker Associates’ Patti Becker.

Licensing International UK welcomes Graham Saltmarsh as MD

“In these trying times it’s more important than ever to bring all the different elements of this amazing industry together to share knowledge and expertise,” said Saltmarsh.

Jazwares sees “incredible demand” for CoComelon toys

“CoComelon has quickly become one of the most parent/child co-viewed brands in the world, and joyful pre-schoolers will be thrilled to celebrate this beloved content in toy form,” said Jeremy Padawer, EVP/Partner at Jazwares.

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