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Firm will be phasing out single-use plastic bags from LEGO boxes in latest move to make all packaging sustainable by 2025.

The collection features the first-ever flexible LEGO baseplate, onto which fans can create their own customised designs using LEGO DOTS.

No Kid Hungry is a campaign focused on ending childhood hunger in the United States.

“The strong results are due to our incredible team,” said The LEGO Group CEO, Niels B. Christiansen.

“Now felt like the right time for me to return to my roots; focusing on game design and public advocacy for our amazing hobby,” said Lang.

“We are developing with our members a Toy Fair offering in the spring of 2021 and of course the always anticipated Toy Fair in the expanded Javits Center in February 2022,” said Steve Pasierb, President and CEO of The Toy Association.

Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home.

“We hope the next Ninjago or LEGO Masters could come from this collaboration!” said Keith Malone, Sr. Director of Content Development at The LEGO Group.

The six-episode competition will feature cake and sugar artists tasked with creating confectionary showpieces for a chance to win $25,000.

“Sustainability is one of our key business priorities, so we have been striving hard to make sure our work has a measurable and positive impact on the climate,” said Pamela Stathaki, Head of Sustainability at The Marketing Store.