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“I believe that finding ways to build brands that offer quality play experiences for families and kids today is more important than ever and I am excited to be part of that,” said Kilpin.

“I encourage everyone to embrace this moment in time to show enthusiastic support for this next class of designers,” said The Toy Association’s Steve Pasierb.

In partnership with NPD, TinkerTini has created the “NPD: Inventors Edition Report” providing item and category performance data for TinkerTini’s registered inventors.

“To create the tips of their noses, we had to bring back the LEGO Classic Space Helmet in black, which hasn’t been seen since 1987,” said LEGO designer Ollie Gregory.

“This collaboration between Asmodee and The Op will add even more eye-catching and unmistakable visuals to the mix,” said USAopoly’s Heather Campell.

Klara’s blue caped crusader teddy bear will go on sale this Christmas at John Lewis, with 100% of the profits going directly to the NHS.

The session will be hosted via Zoom and take place on Friday morning between 11AM and 12PM.

Smyths Toys has kicked things off by pledging £50,000 to the cause.

Firm looks to combine ‘the traditional jigsaw puzzle experience with ideas from the worlds of tabletop games and magic’.

“We are thrilled to be able to offer this event to support brands during this difficult time, while further highlighting the importance of play,” said Dr Amanda Gummer, Founder and CEO of Good Play Guide.