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“PlayMonster is excited to add Mojo Pitch to our annual event circuit,” said Adam Hocherman, Vice President of New Business at PlayMonster.

Attractions spanning Alton Towers, LEGOLAND and Madame Tussauds will now be owned by LEGO owner KIRKBI and investment firms Blackstone and Canada Pension Plan Investment Board.

“It’s been an incredibly smooth and positive marriage of two business cultures and values, already surpassing our initial ambitions,” said UK CEO Neil Shinner.

“Following a successful Mojo Pitch event last year, Seven Towns is looking forward to this year’s event, where we hope to connect with many new talented inventors,” said Steve Perrin, Senior VP of Design and Production at Seven Towns.

“The connected play landscape was designed to provide a single, consolidated view of the companies and collaborators breaking barriers through the emerging technologies and the power of play,” said Collabsco’s Valerie Vacante.

The move follows a study by the BTHA across online platforms that found 58% of toys selected for assessment were non-compliant with the toy safety regulations in the UK and 22% of the total had serious safety issues.

“TCG Toys is excited to be a part of such an innovative event, and we are looking forward to meeting the outstanding talent that will be featured,” said Michael Albert, President and CEO of TCG Toys.

“Hot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with Hot Wheels id,” said Chris Down, Chief Design Officer at Mattel.

“This session will have the entire eco-system covered, from concept ideation, to pitching, to what makes something a great fit for the shelves of John Lewis,” said Mojo Nation’s Billy Langsworthy.

The firm behind Beasts of Balance and When In Rome will now operate as Niantic London.