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The design challenge is inspired by the work of Miffy creator, illustrator, artist and graphic designer Dick Bruna and will task students with designing a plush toy.

“We’ve had such wonderful support from the children’s industries since I set up the business five years ago, and I can’t think of a better way to pay it back than a competition whereby we support the winning company with ￡5,000 worth of services to support their business,” said Fundamenally Children’s Amanda Gummer.

Playmates Toys CEO Thomas Chan, Little Tikes founder Thomas G. Murdough, Jr and Colorforms’ Harry Kislevitz to join Toy Industry Hall of Fame

“The Keys and Curios brings a new level of personalisation to fans of the Wizarding World,” said Tom Greene, Wizarding World Digital’s Chief Operating Officer.

“If you are looking for a way to get your product in front of the industry experts that can bring your concept to life or advance it to the next level, this is the program to take advantage of at Toy Fair,” said The Toy Association’s Marian Bossard.

$30 per card set will be donated to Extra Life benefitting Seattle Children’s Hospital.

“Celebrating the launch of Bank Attack in this way provided us with the perfect way of demonstrating the suspense and intense thrill the game generates,” said John Adams’ Lynette Norris.

Spiel takes place in Essen from October 24th to 27th, and the stream will run from 9am to 6pm (UK time) on Thursday through Saturday, and 9am to 5pm on Sunday.

The most recent episode of BBC One’s The Apprentice saw the candidates tasked with creating a toy, and FUSE London and Triclops Studio were on hand to help.

Firm’s successful year has been driven by the success of Dobble and the Pokémon Trading Card Game (TCG).