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“New talent is the lifeblood of the toy industry and as such, we’re delighted to sponsor the Rising Star category at this year’s Play Creators Awards,” said Alpha’s Kerry Tarrant.

“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” said Disney’s Josh Silverman.

“Spin Master is looking forward to participating once again in one of the most innovative events that showcases the UK’s top talent,” said Spin Master’s Director of Inventor Relations, David Winter.

The course series will focus on entrepreneurship in the toy industry and provide key perspectives on what it takes to bring great ideas and inventions to market.

In a baby’s second year, the average spent on toys rises to £208.

“We are excited to see the return of so many exhibitors and the arrival of some fresh faces for Toy Fair 2020,” said Rebecca Deeming, acting head of Toy Fair.

Aconyte will start a monthly publication schedule from early summer 2020, producing paperbacks and ebooks for the US, UK and export trade.

Firm is responsible for products including Anki Overdrive and Cozmo.

“In addition to the winners, this is a celebration of all of our studio and agency partners,” said Hasbro’s Rich Mazel.

The LEGO Braille Bricks kit is expected to launch in 2020 and will be distributed free of charge to select institutions.