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“We’re thrilled to be bringing some of the very best kid’s games to the UK market via Trefl with their incredible Spy Guy games,” said Rob Trounce of Hachette Boardgames UK.

“We’re excited to create a line that captures the imagination and joy that Toys and Colors brings to kids worldwide,” said Brian Bonnet, CEO of Bonkers Toys.

The game sees players build comics, all centred around a therapist offering mad treatments for their patient’s concerns.

“For this new venture into jigsaws, board games and card games, we could not have chosen a better partner,” said RHS Licensing Manager Cathy Snow.

Sips are currency, so when players land on a property, they can buy it with a drink.

“We have great plans ahead to keep Spiel up-to-date and attractive to exhibitors and visitors from all around the world,” said Florian Hess, Managing Director of Merz Verlag.

The three-day showcase will be held from January 21st to 23rd 2025 at Olympia Events in London.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe,” said Darran Garnham, Chief Egg and CEO of Toikido.

“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.