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“Vivid are delighted to get behind this programme – it will no doubt be a fantastic creative forum,” said James Wing, R&D manager at Vivid.

Firms are among those looking to meet with designers at the event, taking place this September as part of the inaugural Play Creators Festival.

The year saw declines for Mattel’s Girls & Boys Brands, the Wheels category and Fisher-Price.

The firm has embraced a refreshed identity and global outlook at it heads into Toy Fair season.

“Nintendo Labo continues our longstanding mission of making people smile by surprising them with new experiences,” said Reggie Fils-Aime, Nintendo of America’s president and COO.

Taking place at London’s Emirates Stadium over Monday, September 10th and Tuesday, September 11th, the first day of the Festival will host the Toy & Game Design Conference.

“Games are proven to keep the attention of children, so why not use that to combat and eradicate cavities?” said Thomas Serval, CEO, chairman, and co-founder of Kolibree.

The charge relates to VTech collecting personal information from children without providing direct notice and obtaining their parent’s consent, and failing to take reasonable steps to secure the data it collected.

Created by Chinese tech firm Makeblock, Codey Rocky combines easy-to-use robotics hardware with graphical programming.

The initial range comes in Ghost, Octopus and Shark forms.