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The product is now available to buy at Toys R Us stores across the US.

“We are very excited to find new ‘playful twists’ on the classic Cube puzzle,” said Rubik’s’ Hayley Woodward.

The licensing agent will represent Morgan Creek’s library of films, and is eyeing games partners.

Spanish Customs recently seized and destroyed over 10,000 pieces of fake L.O.L. Surprise! product.

“We’re passionate about the toy and game industry so we’re delighted to be involved in the first Mojo Nation 100 book,” said Tony Norton, chairman of Norton PR.

“Connected toys are becoming increasingly popular, but as our investigation shows, anyone considering buying one should apply a level of caution,” said Alex Neill, Which? MD of Home Products and Services.

The honourees were selected from a field of 12 finalists that also included the Magic 8 Ball, Matchbox Cars, My Little Pony, PEZ Candy Dispenser, play food, Risk, sand, Transformers and Uno.

Revenue has jumped from $475m in Q3 2016 to $606.1m in Q3 2017, a new high for the firm.

“Alpha Group is extremely proud to be involved with the Mojo Nation 100 project,” said Darren Lee Phillipson, Vice President of Global Product Design at Alpha.

Hasbro has three products on the list, more than anyone else, followed by Spin Master and Character Options with two each.