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“Our fans have been asking for a LEGO set based on The Legend of Zelda series for a while!” said LEGO Designer Wes Talbott.

“Punirunes is not your average toy, it adds an irresistible tactile element and physical connection to the digital pet in a fun and quirky way,” said Doug Wadleigh, Spin Master’s President of Toys.

“We are looking forward to a large number of new games ideas,” said Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG.

A hit in Germany, Arschmallows is a card game that combines light strategy, memory and marshmallow butts.

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

“On the licensing side, we are as busy as ever,” said Garima Sharma, VP of Partnerships and Licensing at Skybound Entertainment.

The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.

“I’m excited to reconnect with my fellow inventors, working together to achieve success through innovation, collaboration and the joy of play,” said De La Cruz.

“This is an amazing moment to continue elevating and uniting the toy industry to optimise our greatest opportunities and meet our biggest challenges together,” said Ahearn.

isher-Price Wood is “a line that harkens back to the brand’s very roots”, said Brian Fitzharris, SVP and General Manager at Fisher-Price.