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“We are approaching this exciting new venture with the same discipline for quality, value, and speed to market that has always been our cornerstone,” said Joel Berger, Senior Vice President of Business Development at Just Play.

The range spans action figures, accessories, role-play toys and collectibles.

“Fish Fight takes classic outdoor games and gives them a comedy twist – because honestly, who doesn’t want to see a loved one squat and plop a fish from between their thighs?” said David McGranaghan, Co-Founder of McMiller.

“Plush is a core category for our business and Hug-A-Lumps is just getting started,” said Will Collinson, General Manager of Zuru UK & Europe.

Coolabi Group has also appointed Retail Monster as its US licensing agent for the brand.

“We designed the limited-edition anniversary doll with intention to highlight the defining details of this iconic heroine,” said Georgia Manolas Walker, Vice President of Marketing at Playmates Toys.

“We at GAMA are proud to add our voice to those congratulating Eclectic Games for their outstanding contribution to the games industry on both sides of the pond,” said Jay Mason-Grant, GAMA Retail Chair.

“Moose’s expansion into new categories is always disruptive, and consumers take notice because they know we’re bringing innovation and a fresh new feel,” said Paul Solomon, CEO at Moose Toys.

The Fisch toy line will launch in Fall 2025, spanning microfigures, collectible plush, deluxe plush and a ‘Captain’s Goldfish Collector Bundle’.

“Our reputation for innovation and quality – and the brand’s sense of adventure, friendship and fun – continues to resonate with our expanding and diverse global fanbase,” said Mathieu Galante, Licensing Director EMEA for The Pokémon Company International.