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“Giving fans the chance to create their own Care Bear adds a personal connection that aligns beautifully with the spirit of the brand and deepens engagement across generations,” said Bruce Cheltenham, International Licensing Director for Toys & Hardlines at Cloudco Entertainment.

“Wildlife Buddies are our first step into ‘edutainment’,” said Gary Wadhwani, Director at Craft Buddy.

The new Playmobil playsets are a perfect tribute to the storytelling and imagination that define the Miraculous brand,“ said Luca Bonecchi, VP of Licensing for Europe at Miraculous Corp.

Serena Fadlun discusses the dream that sent her into the world of game design.

“We’re eager to fuse the worlds of entertainment and learning together in this new LEGO Masters Academy,” said Kathrine Kirk Muff, Managing Director of LEGO House.

“Carrera Hybrid is our boldest innovation yet,” said Carrera Revell President Frank Tiessen.

“Reaching this 30-year milestone is a testament to the passion, dedication, and hard work of our team, partners, and loyal customers around the world,” said PMI CEO Omer Dekel.

“These sell-out numbers confirm what we already knew: Neopets is more than a game – it’s a lifestyle,” said Bill Graham, President at PhatMojo.

“We wanted to create a timeless look that celebrates the Pokémon universe,” said Ultra PRO Vice President of Brand Strategy, Enrique Ruvalcaba.

The in-person workshops are being held at select LEGO Stores across AMS and EMEA.