News

Wildbrain CPLG looks to bring mobile game Brawl Stars into toys

“The game has an impressive footprint across Europe, which will provide a solid foundation as we assemble a compelling cross-category consumer products programme for fans and gamers,” said Wildbrain CPLG MD Maarten Weck.

Ken Gruhl joins Exploding Kittens as Senior Game Designer

“This role is a great departure from freelance for me to learn the inner workings of a publisher which understands great hooks and gameplay,” said Gruhl.

Exploding Kittens debuts new word game, A Little Wordy

“A Little Wordy combines the best of Scrabble and Clue into a portable game that only takes a few minutes to set up and get going,” said Exploding Kittens’ Matthew Inman.

Reebok teams with Hasbro for Candy Land footwear collection

The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.

Mattel teams with Italian designer Vivetta Ponti on limited edition UNO set

The game’s artwork is inspired by Vivetta’s style and love for animals.

Spin Master teams with TerraCycle to make its toys and games recyclable in the US

“Our program with TerraCycle gives our well-loved toys a reimagined future while also reducing our impact on the environment,” said Tammy Smitham, Spin Master’s VP of Communications & Corporate Citizenship.

Tech Will Save Us to no longer create products as firm embarks on partnership with MEL Science

“Tech Will Save Us will not be producing and creating products any longer but we are not disappearing, we are evolving and building something new,” said CEO Bethany Koby.

WildBrain CPLG eyes construction toy partners for engine oil brand Motul

“We’re working with Motul to build a best-in-class consumer products offering that’s closely aligned with the brand’s core values – premium, specialist, ingenious, brotherly, passionate and authentic,” said Victoria Whellans, Group Brands Director at WildBrain CPLG Lifestyle.

Spielwarenmesse 2021 Summer Edition cancelled

“In recent weeks, however, the disappointingly slow improvement in the pandemic has been fuelling uncertainty across the industry,” said Ernst Kick, CEO at Spielwarenmesse eG.

Hot Wheels designer Ryu Asada passes away

He worked at Mattel for 17 years across brands including Matchbox and Hot Wheels.

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