Moose Toys to “take kids’ magic-making ability to the next level” with Magic Mixies Magical Crystal Ball

“Expanding the world of Magic Mixies with Magic Mixies Magical Crystal Ball solidifies Moose Toys owning magic in toys,” said Belinda Gruebner, chief marketing officer at Moose Toys.

Super7 debuts Parks and Recreation action figures

The first wave of figures includes fan favourites Leslie Knope, Ron Swanson, Ben Wyatt and Donna Meagle.

Spirit Halloween teams with PepsiCo for MTN DEW costumes

“Whether you’re dressing up as one of your favourite DEW flavours or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season,” said Kym Sarkos, Executive Vice President at Spirit Halloween.

Devolver Digital details toy slate for Fall Guys

“Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community,” said Fée Heyer, head of global licensing at Devolver Digital.

Asmodee’s parent company – Embracer Group – to acquire Middle-earth Enterprises

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

The Lord of the Rings and Doctor Who to enter the world of Magic: The Gathering in 2023

The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.

The Toy Association details TOTY Awards finalists

“The finalists are marvellous examples of innovation and imagination to deliver the power of play to children and adults alike,” said Pamela Mastrota, executive director of The Toy Foundation.

Post Hill Press launches A Game Maker’s Life, the memoir of prolific inventor Jeffrey Breslow

The book explores how Breslow became the youngest partner of Marvin Glass and Associates, and his approach to helping the company overcome the tragedy of a deadly workplace shooting.

Helena Perheentupa to head up ZAG’s new ZAG Play Toy Division

“At the new ZAG Play Toy Division, we will leverage our unique point-of-difference as both an animation content powerhouse and a high-quality toy company to develop products that empower children to see themselves as heroes through imaginary and aspirational play,” said ZAG CEO Jeremy ZAG.

Squid Game gets the Funkoverse treatment

Players must race to the finish line in Red Light, Green Light, or try to burst past their rivals’ defences in The Squid Game

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