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LEGO Hidden Side to “break the mould” of AR play experiences

“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.

MGA scoops Toy of the Year award for L.O.L Surprise

“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.

Funko acquires board game design studio Forrest-Pruzan Creative

“The games category is another avenue to deliver pop culture to our ever-growing fan base,” said Funko president Andrew Perlmutter.

Hasbro, Novalia and Collabsco to talk innovation at US Toy Fair’s Creative Factor

This session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.

Toys R Us eyes return via new company, Tru Kids Brands

“We have a once-in-a-lifetime opportunity to write the next chapter of Toys R Us by launching a newly imagined omni channel retail experience for our beloved brands here in the US,” said Tru Kids’ Richard Barry

Designers behind The Mind and Monikers team up for new party game, Wavelength

Wavelength is a social guessing game where two teams compete to read each other’s minds.

Worlds Apart raises £45k for RSPCA through Scruff-a-Luvs sales

The charity partnership will continue into 2019, with the aim of raising further funds from sales of new Scruff-a-Luv varieties this Autumn/Winter.

Bananagrams, Storyball and Fundamentally Children to discuss routes to market at US Toy Fair’s Creative Factor

Bananagrams’ Rena Nathanson, Storyball’s Meir Biton and Fundamentally Children’s Amanda Gummer will shed light on the various paths that companies and designers can take in getting their product to market; be it doing it themselves or finding an unusual marketplace tactic.

Voice activation to become kids’ preferred operating system this year, predicts Kids Insights

“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.

Alpha, Triclops and Sweet Spot Studio to talk licensed toy design at US Toy Fair’s Creative Factor

Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy

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