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The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.

“I’m excited to reconnect with my fellow inventors, working together to achieve success through innovation, collaboration and the joy of play,” said De La Cruz.

“This is an amazing moment to continue elevating and uniting the toy industry to optimise our greatest opportunities and meet our biggest challenges together,” said Ahearn.

isher-Price Wood is “a line that harkens back to the brand’s very roots”, said Brian Fitzharris, SVP and General Manager at Fisher-Price.

“For us to be able to do some cool things with authentic-looking figures, both physically and digitally… It’s going to be a real treat,” said Todd McFarlane, Founder and CEO at McFarlane Toys.

“Moose’s translation of the Bluey brand is best-in-class,” said Andrew Carley, Director of Global Licensing at BBC Studios.

The range debuts with Hot Wheels Transformers Optimus Prime.

“Funko has built a portfolio of valuable global brands, and I am energised about this unique opportunity to help Funko fully realise its potential,” said Williams.

“It was great to be able to showcase a real variety of games to our members, all of which were made from companies working in a more sustainable way,” said Board Game Club’s Mary Bobroff.

“We presented WWE with a new way for kids to engage with their favourite WWE Superstars,” said Hollie Holmes, VP of Global Franchising at Moose Toys.