The range was launched with a Kickstarter campaign on April 24th and achieved its funding goal in just 13 minutes.
“Our work over the past two years to develop a flexible and results-oriented organisation is serving us well during this time,” said Mattel CEO Ynon Kriez.
The firm’s Digital Asset Trading (DAT) Platform uses blockchain technology to turn any IP into a rare and collectible digital asset that can be traded between fans using dedicated marketplaces.
New dolls are inspired by Rey, C-3PO, Chewbacca and a Stormtrooper.
Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.
“We built A24 Auctions to give these collectible items the second life they deserve, and to give fans a chance to own a piece of A24 history for good—literally,” read a statement from A24.
“#ThankYouHeroes is designed to immortalise and honour healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel.
“This partnership will see us celebrate the power of merging music and the LEGO System in Play, providing children with a whole new way to creatively express themselves by bringing to life music in their own world, their own way,” said LEGO’s Julia Goldin.
“If you are a toy industry executive, this is “your” Code and we’d love for your voice to be heard,” said Wynne-Jones IP’s Victor Caddy.
Kids can send in their ‘super bear’ designs, with the winning creation going on to be sold in stores this Christmas, with profits going to the NHS.
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