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“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“Simba Toys looks forward to participating in Mojo Pitch this year with the support of TinkerTini,” said Andreas Schmitt, Managing Director at Simba Toys.

Big Boss was first published in 1994 by KOSMOS, but this new edition boasts a refreshed art-deco and early industrial design aesthetic.

“Steffen Spiele’s commitment to creating beautiful, eco-friendly wooden games aligns perfectly with our own values and ambitions,” said Hadi Barkat, CEO of Helvetiq.

Elsewhere, Funko is expanding its Cryptic line of puzzle games with a Star Trek edition.

The range kicks off with Maleficent, designed by Lead Product Designer Carina Bilz.

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play,” said Christopher Goble, Head of Merchandising at Gap.