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“We can’t wait to start working with Bandai UK to develop an inspirational toy line that further deepens the connection children have with these wonderful characters,” said Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures.

“We know that incredible women innovators are out there and can’t wait to see the submitted toys and games,” said Tanya Thompson, Senior Director, Inventor Relations and Innovation at Hasbro.

“The game has only been available for about a month, and fans are already eager for more,” said Filip Francke, Global Head of Games at Ravensburger.

“We’re only beginning to scratch the surface of the potential of this amazing franchise,” said Filip Sablik, BOOM! Studios’ President of Publishing & Marketing.

“We are pleased to bring the world-renowned London Zoo to licensing for the very first time in our near 200-year history, with the support of Metrostar,” said Lee Duffy, London Zoo’s Head of Commercial.

The 1,342 piece set is a fully buildable, light-up console and controller – complete with a brick version of Halo 3.

“Transformers: Rise of the Beasts takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill – Bobby Abley’s collection perfectly captures this spirit,” said Hasbro’s Marianne James.

“The Kiss Land collection is in recognition of this journey we are on together, and I am grateful to Superplastic for helping to bring this vision to life and celebrate this special moment,” said The Weeknd.

Retail giant Tesco is joining forces with Hasbro to turn broken plastic toys into books for UK schools.

“We are thrilled to bring two new Clixo packs to kids and adults to unlock even more creative possibilities and bring play to new heights,” said Assaf Eshet, Founder of Toyish Labs.