News

Embracer Group completes €2.75bn acquisition of Asmodee

Asmodee CEO Stéphane Carville, together with his management team, will continue to lead the group.

Sophie la girafe plush, activity mats and rockers on the way from Dan Dee International’s Animal Adventure arm

“Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure,” said Patti Becker, CEO of Anjar & Becker Associates, the licensing agent for Sophie la girafe.

Mattel’s Kenna O’Brien and NBCUniversal’s Vanessa Fung triumph in Designer/Inventor categories at WiT Wonder Women Awards 2022

“It’s a privilege and an honour to celebrate this incredible slate of 2022 Wonder Women Award winners and honourees,” said Janice Ross, WiT President.

KFC teams with Pillow Pets for giant Chicken Sandwich Snuggler plush

“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.

Spin Master to remain toy partner for Batman and DC through to 2026

“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” said Warner Bros Consumer Products’ Sam Bushy.

Moose Toys brings Magic Mixies into collectibles with Magic Mixies Mixlings

“Mixlings are just the beginning. Expect to see a lot more from the world of Magic Mixies in the coming months,” said Moose Toys’ Paul Solomon.

Mattel readies Santiago of the Seas toy line

“Partnering with Mattel will bring the fun-filled action adventures in the series to the toy line and allow fans to immerse themselves in this dual-language world and its culture,” said Paramount Consumer Products’ Dion Vlachos.

Toy Fair New York to take place in September from 2023

“Timing Toy Fair New York to meet the needs of an evolved and evolving industry will ultimately better serve the business needs of our members and the buyer community,” said Steve Pasierb, president & CEO of The Toy Association.

TOTY Awards 2022 winners revealed

Jazwares’ Squishmallows was named overall Toy of the Year, and also picked up the People’s Choice award and Plush Toy of the Year award.

Prolific toy and game inventor John Maxim passes away

Among John’s many licensed items were Ertl’s Bumble Ball, Crayola’s The Cutter, Irwin’s SpectraColor Image Pad, and Guzzlers from Ideal Toys.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.