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“We know that fans across the globe have been missing the tokens of their childhood, and now is the chance to take a trip down memory lane and bring one back!” said Adam Biehl, SVP and General Manager of Hasbro Gaming.

“We’re really looking forward to bringing the property into the homes and lives of children across a wide range of consumer products,” said Charlie Donaldson, joint MD at Rocket Licensing.

“This new office will be our hub for supporting the company’s continuing growth,” said Steamforged Games co-founder and CEO Rich Loxam.

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

Titles like Raccoon Tycoon and Mosaic will now fall under University Games’ new Forbidden Games division.

“NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate,” said Toikido founder and CEO Darran Garnham

Due to launch in September 2022, the one-year course aims to inspire and nurture future generations of toy inventors.

The Muppets is the most recent brand to gets its own LEGO Minifigure collection, following launches for the likes of Marvel, Looney Tunes and Harry Potter.

“We couldn’t think of a better game to build a universe around than Exploding Kittens, one of the most inventive, iconic and original games of this century!” said Mike Moon, Head of Adult Animation at Netflix.