Firm’s successful year has been driven by the success of Dobble and the Pokémon Trading Card Game (TCG).
Deej will be handling content for the Mojo Nation site, covering news, opinion pieces and interviews with figures from across the world of toy and game design.
“We can’t wait for young people all over the UK to get creative, designing their out-of-this-world inventions,” said Merlin Crossingham, creative director for Aardman.
The TinkerList aims to be ‘a proud representation of a functional relationship between an entire industry and the independent inventing community’.
Hasbro’s D-O Interactive Droid boasts a self-balancing wheel, multiple modes of play, moving head and antennas, and features light-up LED eyes, sound effects, and premium deco inspired by its appearance in the upcoming Star Wars: The Rise of Skywalker.
“With the launch of UNO Braille, we’re making a real impact on a community that has been underserved by providing a game that both blind and sighted people can play together,” said Ray Adler, global head of games at Mattel.
‘Over time, it has become increasingly clear that our organisations have a shared mission – to drive the creative power of the UK, to open up opportunities throughout the sector, and to strengthen the economy,’ read a statement.
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design.
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