KidKraft ramps up its inventor engagement with TinkerTini

“We’ve partnered with TinkerTini to help us tap into new talent with a passion for wood-based products and ingenious ideas for features that enhance imaginative play,” said Kiyomi Haverly, VP, Creative of KidKraft.

Mattel Films teams with Lil Yachty to bring UNO to the big screen

The UNO movie will be an action heist comedy set in the underground hip hop world of Atlanta.

Hasbro partners with Epic Games to bring G.I. Joe’s Snake Eyes to Fortnite

To celebrate the move, Hasbro and Epic Games are also teaming up to release a Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition figure.

People of Play readies for POP into Spring Week

Each day of POP into Spring Week will be dedicated to a different aspect of the toy and game industry.

Sonic the Hedgehog to get the LEGO treatment

Design was submitted to LEGO Ideas by Viv Grannell and is inspired by SEGA’s Sonic Mania game.

Kids Industries, KidsKnowBest and Sherbert Research team up for new Kids Market Insights podcast

The monthly podcast is co-hosted by Kids Industries CEO Gary Pope, Sherbert Research MD Nicki Karet and Peter Robinson, Chief Strategy Officer at KidsKnowBest.

Days of Wonder celebrates 15th anniversary of Ticket to Ride Europe with limited collector’s edition

“It’s hard to believe it’s been 15 years,” said Alan R. Moon, designer of the game.

Toy Creators Academy readies for second edition

The length of course has also nearly doubled as per students’ feedback from the first launch of the course last year.

Book of Beasties to provide mental wellness support to over 20,000 UK schools as part of Playful Minds campaign

The firm behind the Book of Beasties card game is aiming to reach over six million primary aged children by donating its remote wellness kit to thousands of primary schools in the UK.

LEGO launches relaxing ‘White Noise’ playlist made up of sounds created using only LEGO bricks

Playlist includes ‘It All Clicks’ – capturing the sound of two LEGO elements joining together – and ‘The Waterfall’ – created by pouring thousands of LEGO bricks on top of each other.

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