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“Kraft Heinz has always brought a playfulness to the dinner table, and now we’re thrilled to bring that same spirit to family game night,” said Steven Anne, creative director at Big G Creative.

Sew Fast will be showcased to buyers at next year’s New York Toy Fair, and Tristan will also receive a $2,500 scholarship, a license agreement that offers ongoing royalties and $500 in toys from Fat Brain Toys.

Elsewhere, Point Salad from desigers Molly Johnson, Robert Melvin and Shawn Stankelwich was named Best Card Game, while Wolfgang Warsch’s The Quacks of Quedlinburg picked up Best Family Game.

The platform will sell a range of curated items that offer a peek inside Mattel’s creative process, as well as serving as a hub for collaborations with artists, designers, musicians and creators.

Launch marks the first Hasbro product made with plant-based plastic and virtually plastic-free packaging.

“Working with TikTok creators really brought the game to life among this Gen Z audience, appealing to their sense of fun, self-critique and group game play” said Lucy Vaughan, Assistant Brand Manager at Vivid Toy Group.

“We have been presented with a window in the opening days of May and we are willing, ready, and able to put resources toward the show and any other projects that will continue to help members grow their businesses,” said Toy Association President and CEO Steve Pasierb.

“We plan to keep Lagoon Games true to its British roots while sharing these very special gifts, games, puzzles and books with people around the world,” said University Games’ Bob Moog.

“It’s been a unique opportunity to be able to bring the Alexa technology into the world of play in a brand new and enriching way,” said Jeremy Padawer, EVP/Partner at Jazwares.

“As leaders in the dolls category, we’ve always known that doll play has a positive impact on kids, but up until now, we have not had neuroscientific data that demonstrates these benefits,” said Lisa McKnight, SVP and Global Head of Barbie and Dolls, Mattel.