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Categories available to enter this year include Best Game, Most Fun Pet Toy and Most Sustainable.

Winners receive promotional space at Brand Licensing Europe 2022, advice from industry experts, and annual membership of Licensing International and Products of Change.

“There is significant potential for building a broad cross-category merchandise program for this popular Arab hero,” said Neesha Krishna, Managing Director for MENA and South Asia at WildBrain CPLG.

A Sunflowers set features Playmobil-figure of Vincent van Gogh, a miniature easel, painting palette and the artwork Sunflowers, while another is based of his The Bedroom artwork.

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.

“SoapBox is reimagining how kids experience technology and their award-winning speech recognition is step one on that journey,” said Beaumont.

“We hope that players all across the world will support breast cancer research by playing Ticket to Ride with this exclusive new set,” said Stéphane Carville, CEO of Asmodee.

“It is important for us to fully capture the Blade Runner experience and themes from all perspectives – even the city,” said Tomas Härenstam, Free League co-founder.

BAPE has also launched two limited edition UNO t-shirts as part of the collaboration.

Nominees for Game Innovator of the Year include Peggy Brown, Gary Pyper and Bang Zoom.