News

Mattel, AirConsole and BMW Group bring UNO into in-car gaming

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.

Crazy Aaron’s readies Strawberry Shortcake SCENTsory Thinking Putty

“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.

H&M launch LEGO home collection

The range includes a canvas rug with raised bumps to mimic a LEGO brick.

Relatable partners with Games4Two on new skill and action games

“Collaborating with Chris and Aly is a fantastic opportunity for us to push the boundaries of gaming,” said Tom Emelo, Chief Strategy Officer at Relatable.

LEGO details Wicked sets

“We chose some heartwarming moments from the film, so fans can bring a part of the story home and defy gravity using LEGO bricks,” said Raquel Ojeda Gregorio, LEGO Wicked Design Lead at the LEGO Group.

“Toy sales have stabilised in the first half of 2024”, reports Circana

“We continue to observe strong momentum with older consumers, especially adult fans and collectors who have re-discovered play and are very engaged with the category,” said Frédérique Tutt, global toys industry advisor at Circana.

Fans queue overnight for Disney Lorcana Shimmering Skies and D23 Collector Set launch

“Disney staff mentioned they had never seen a queue like it before for any event at the London store,” said “Lea Dillenseger, Product Marketing Manager at Ravensburger.

Asmodee and LEGO launch Dotted Games – a new studio dedicated to creating LEGO board games

“We aim to build unforgettable experiences that will unite families and friends around the world, one LEGO brick and one shuffle of the deck at a time,” said Thomas Kœgler, Asmodee Deputy COO.

Just Play debuts Morphle toys

“The new toy line launching exclusively at Walmart caps off a whirlwind year for the brand,” said Olivia Chausson, General Manager for Morphle at Moonbug Entertainment.

Mattel teams with Airbnb for Polly Pocket slumber party experience

Guests can opt to sleep on Polly’s pullout couch or in her life-sized Action Park Tent just 10 feet away from the compact.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.