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‘Crayola embodies the true essence of Chinti & Parker’s spirit, sharing our love of colour and always championing creativity, fun, self-expression, and a general sense of playfulness,’ read a statement from Chinti & Parker.

Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.

“With Corner Crush and Cluckle, we’ve taken popular, classic game play and elevated the fun factor,” said Steven Anne, Creative Director at Big G Creative.

“I was honoured to work with a brand as iconic as UNO to translate my artistic vision to this medium,” said Fairey

SPECTRE has been a collaboration between Kaedama – a team of award-winning French game designers consisting of Antoine Bauza, Corentin Lebrat, Ludovic Maublanc, Théo Rivière – and the Modiphius design team.

“It’s fantastic to be able to announce that the Recycle to Read campaign will be working with HarperCollins to reward schools with books for their participation in the scheme,” said Katy Newnham, founder of Wastebuster.

“It really does feel like a beautifully made, incredibly posable, hefty version of this character,” said Abrams.

Developed during the pandemic, the set-collecting, card-matching tabletop card game sees players take on the role of villainous vegetables.

The company will be reimagining Happy Salmon with an Exploding-Kittens twist and re-releasing the game this November.

To coincide with the report, Creative UK Group has launched a #WeAreCreative campaign designed to show the government how powerful the creative industries are and what can be unlocked with the right investment.