Opinions

Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on why the choice between delivering joy and preserving the planet isn’t an either/or for toy designers.

Kids Brand Insight’s Steve Reece evaluates the opportunities – and danger – that AI presents to designers and inventors.

Emma Holmes, Head of Brand at Ridley’s Games, reflects back on 15 years of the brand – and what the future holds!

Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.

The Plan A Group’s Lee Allentuck puts Imposter Syndrome under the microscope.

Award-winning game inventor Ellie Dix reveals the benefits of spending time with other designers.

Deirdre Cross – General Manager of Funko Games – discusses embracing imperfection in the creative process.

The Plan A Group’s Lee Allentuck examines the power of investing in innovation during tough times.

Switch tactics, pitch products: Deej Johnson’s tips for introverts.

Curtis Varner – former video producer at Big Monster Toys – breaks down two sizzle videos, highlighting key creative choices and their desired effects.